Implicit in the concept of free choice is that of an informed choice. Credible and transparent electoral processes must reflect the political will of the voters. Voters can neither express, nor formulate their will without access to information about candidates, political parties and the practical, procedural, aspects of the electoral process. Well-organized, non-partisan information programmes and unhindered distribution of political party information are therefore critical elements of genuine elections. Legal frameworks are required to ensure that EMBs or relevant public bodies take the necessary steps to allow voters to make informed choices.